Ufuk Inci is an award winning Executive Producer at Highsnobiety, working across film, photography, and creative production. His work explores how visual storytelling can shape contemporary culture, bridging the worlds of fashion, music, sports, entertainment and art. With a background in crafting global 360 campaigns to localised editorial projects for globally influential brands like Google, Nike, Mercedes-Benz, Bottega Veneta, Prada, The North Face, Gucci, Audemars Piguet, Moncler, Adidas and many more. Ufuk focuses on narratives that reflect the pulse of modern identity and creativity. He brings to the jury a deep appreciation for bold aesthetics, cultural relevance, and stories that move beyond trends to leave a lasting impression.