In my role as the Director of Global Communication at Mytheresa, I am leading the global PR, Corporate Communication, Social Media, VIP & Talents and Events teams with 25+ people including external agencies and consultants. I am responsible in overseeing the global PR strategy, execution of all international brand & standalone events, the collaboration with VIPs, content creators and talents for digital campaigns and physical experiences as well as all Social Media channels. With more than 15 years experience in the high-fashion sector and 13 years at Mytheresa, I have a profound understanding of the luxury market and proven success history in creating money-can’t-buy experiences for the top 1% wealthy of the world, supporting the launches of new categories, developing new customer approaches, the communication for a listed company and M&A activities.