Mariia Korshunova is a Paris-based brand strategist at McCann, working at the intersection of creativity, strategy and culture. Before joining McCann, she worked at Publicis Luxe on brands including Lancôme, Piaget, Swarovski. At McCann, her work includes projects for L’Oréal Group, as well as luxury brands. Since moving to Paris four years ago, Mariia has focused on shaping campaigns from the first strategic thought, finding the human insight that gives an idea emotional weight and cultural relevance. She loves collaborating with creative teams and believes the strongest work brings together a sharp consumer insight, a genuine emotional connection and a feel for the cultural moment.