Daniela is a multilingual Global Executive Creative Director with over 20 years of experience in the advertising industry. She combines her global experience with a deep understanding of cultural nuances. Having worked in Detroit, Milan, Turin and Paris, she believes that to create impactful campaigns that resonate globally, ideas must be deeply rooted in culture to ensure relevance and authenticity for diverse audiences. Throughout her career at top agencies including BETC, Publicis Milan (LePub), TBWA\Worldwide and Leo Burnett, Daniela has consistently delivered award-winning campaigns for global brands such as Heineken, Marvis, Fiat, Barilla, Coca-Cola and Jeep. Her unique ability to combine creativity with strategic insight has earned her more than 70 prestigious awards, including Cannes Lions, Eurobest and D&AD.