My journey began in fashion, driven by a fascination for images, identities and the stories they tell. From styling to art direction, I've always been drawn to the unexpected, the unconventional and the freedom to experiment. With a background in fashion and visual communication, I've explored different creative worlds, collaborating with brands such as Hermès, Marine Serre and Make Up For Ever. Over the past five years at Publicis Luxe, I've developed visual concepts and campaigns for iconic luxury and beauty brands, bringing together storytelling, aesthetics and contemporary culture. Today, my approach moves freely between fashion, beauty, photography and film. Guided by curiosity, instinct and a playful sense of disruption, I love creating images that evoke emotions, challenge conventions and offer a fresh perspective.