Adam Ouaddah began his career in film production at Iconoclast in 2016, where he spent three years developing his expertise in commercial filmmaking and creative production. In 2020, he joined Obvious as a producer, collaborating with leading luxury houses, international brands and renowned artists to bring ambitious creative visions to life. His work spans projects for prestigious brands such as Armani, Dior, Louis Vuitton, Longines and Mugler, as well as campaigns featuring internationally renowned talents, including Jennifer Lawrence and Henry Cavill. Through his campaigns Adam has earned recognition at leading international festivals and awards, winning first prizes at the YDA, D&AD, 1.4 and BFF, alongside numerous shortlist selections. His work continues to shape distinctive visual narratives at the intersection of fashion, art and contemporary culture.