Christopher Cavallo is a Paris-based Senior Copywriter working at Maison BETC, Havas’ global creative network specializing in luxury, fashion, beauty and lifestyle brands. With a background in Modern French Literature and several academic publications to his name, Christopher initially seemed destined for a career in academia. Instead, driven by a desire to explore new dimensions of writing and storytelling, he chose to pursue advertising. After leaving his native French Riviera to study copywriting, he began his career at Publicis Conseil, before joining Brand Station and later Marcel. Over six years at Marcel, he developed international campaigns for renowned brands including Audemars Piguet, BOSS, DS Automobiles, L’Oréal and SK-II. Since 2026, he has been working alongside Senior Art Director Aleksandar Marjanovic at Maison BETC, united by a shared ambition to put ideas back at the heart of luxury advertising.