Sonia is a Polish-Irish, London based Executive Producer working where craft meets emerging technology. With a decade in post production, she leads the global VFX department at INK Studio, taking high-end visual content for luxury fashion, beauty and tech from first concept to final frame. She trained in Fine Art Media in Dublin, and that grounding still shapes how she works: concept-led, detail-obsessed and always protective of the idea. Before INK, she spent formative years at Spring Studios and DDB, producing for houses and brands including Dior, Miu Miu, D&G, Graff, Longines, Bucherer, Vogue, Calvin Klein, Diesel, Coty, Ellesse and Dyson. Today, Sonia works at the cutting edge of CGI and AI production, testing what new tools make possible without losing sight of the human touch. She believes great work starts with the people who make it.