Giulia Trimarchi is a Creative Director at LePub Milan, with a career in advertising that began in 2015. She started at TBWA, progressing from Junior Art Director to Art Director before joining M&C Saatchi. In 2021, she moved to LePub as Senior Art Director, becoming Associate Creative Director in 2023 and Creative Director in 2025. Her portfolio includes work for Heineken, Netflix, Oreo and Prime Video, with projects such as “150 Years of Whateverken,” “Bar Experience,” “The Sound of Stories” and “The Laundry Screen.” Her work has earned recognition at leading international creative festivals, including Cannes Lions, Eurobest, The One Show, Clio and LIA. Her love of visual storytelling began long before advertising. As a child, she filmed everything around her and staged performances in her building’s courtyard, casting neighbourhood kids along the way. She dreamed of becoming a fantasy film director; art direction was an unexpected plot twist that gradually became a passion. Today, she continues to follow that creative instinct, driven by curiosity and the desire to see where the next story might take her.