Kids of the Diaspora

Kids of the Diaspora is a Vienna based fashion movement founded by Leni Charles and Cherrie O in 2016. The brand’s philosophy is to give a sense of togetherness and a voice to all the people living in the Diasporas who may not know where they belong.

The label focuses on gender neutral collections and dedicates them to people who question the concept of minority, a soultribe of no specific age, gender etc. We identify as a poetic generation and communicate out messages through poetry and incorporate it into the fashion items.

Every piece is screen printed with what we call the “blood line tag” presenting a poem by young Diasporan poets. Our inspiration is based on empathy towards the stories of people growing up apart from the countries of their roots. Our first Collection the “Bloodline Collection” is based on three colors, white, red and black. Black symbolizes eternity in space, white stands for freedom, red for the blood that makes us human. Besides the evergreen “Bloodline collection” we produce our limited collections such as the “Nothing Can Cross Our Spirit Collection” and the “Identity Series” which will drop in April 2021. We make sure all items are manufactured with the same love we designed them. Our headquarters are based in Vienna Austria and so is our manufacturing team. Which results in fair, sustainable and handmade fashion made by locals.

Interview by Emily McDermott

Emily McDermott is a Berlin-based writer and editor who focuses on visual art and culture. Her writing has been published by numerous magazines, including Frieze, ArtReview, Artsy, Wallpaper*, New York Magazine’s Vulture, artnet News, Vice’s Garage, i-D, W Magazine and Elle.com, among others.